Just Commit - Proven Process For Getting Results

What do you want? What actions have you taken to move in that direction. This could be scary, but when you realize the magic in forward momentum, you will be excited at each new step taken. In this episode I will share my journey into crafting my Italian espresso and the lessons it can teach you about a living a life of fulfillment.

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Most people spend their entire life stress without ever giving a single thought as to what it is they really want and what's important. See, I've heard a couple of that noise connecting you to yourself and the life that you were meant to live. I used to live with a comfort job and I hate it. But I broke through the social and my happy. As a result, I am my own coffee company. I'm just coming somewhere. And I get the travel. You too can live a life that you like, but it starts with completely what you want. It starts with the new listening. I'm your host, Mani Rams. You are listening to the podcast. One life. What results are you looking for in your life? Like, what do you want? And let me ask you a second question. What action have you taken? It's so easy to look out and say, like, wow, I want that, that, that, and point your direct your uh your finger in many directions. But when it comes to the practical action that you take, you may get scared and kind of take a step back. What I'm going to share with you in this process is just to give you some inspiration and some comfort to realize that it is in the commitment, is in it is in taking these steps that you actually start to fulfill or achieve or have whatever it is that you desire. And this story relates to that of Italian espresso. So, as you know, I have my own coffee company and I've been working, one of the things that I've been working on for literally my entire career is I had the desire to make an Italian espresso. I had not put myself into that arena. Like I make an espresso, but I hadn't put it out there to the world because I just wasn't ready. Like I wasn't confident with what I was putting out because I'm like, ah, it doesn't taste like the Italian espresso. But I want to tell you about most recently the pursuit. So as a result of like testing out different roasting processes all this time, so I have my cold Roman espresso. And for a while, when I was making this espresso, I was actually having someone else roast the coffee for me because it didn't make sense for me to do it when someone else could do it at a fraction of the cost instead of using my time. But when I moved my production, like and I and I took it on because of some disagreements with the roasting company, I started to get nervous because one of the reasons that I was so hesitant to change was that I didn't want, I was like, well, what if? What if I don't do it as good? What if I, you know, what if it doesn't come out right? What if it tastes bad? I was asking the shitty questions though. What the question that I should have asked was, well, what if it could come better? Like, what if some this would spur off something else? So I went this through this testing phase of when I would start to take over the roast of of uh my uh espresso for Colt Roman. And in this testing phase, I would test out different things. And uh in you know the benefit of me doing it in-house is because I'm always striving to get a better cup. I'm always striving to increase the the enjoyment of the coffee, something that I couldn't do when I was having uh the South Company roast that Brazil for me. So now taking it on, I started to develop different roast profiles, trying to get the most out of this bean. And guess what happened? I developed a roast style or roasting uh recipe that actually gave me the tasting notes of that of Italian espresso. And I was uh when I tried this as a and when I was pulling the shots, I was so excited because it was like notes of chocolates, almond, and it was well more like almoretto, so it was like sweet almond. I was like, oh my god, this is amazing. And I immediately put it, uh put a label on it and put it, you know, so I'm now selling that as my courage espresso. But here's what else happened. Realizing that I was that one step, like that. Literally, I'd gotten the base of my ideal espresso blend, I'd gotten the base down, I started to move even further. So then I was, you know what? I want to get some Robustas because I want to start putting some robustas in there. My favorite espresso is happenusta. And this was going on literally over a couple years, right? I mean, the the momentum just started happening now. But over the last couple of years, I had been requesting samples, but I hadn't been pulling a trigger because I was afraid of wasting money, right? I was like, oh, well, what if what if I buy this and I don't end up using it all? I can't sell fear, fear was holding me back from taking the steps necessary. And the only difference between then and now, I was now just like, fuck it. Like, I'm like, I am just gonna buy it. And if I get these coffees, obviously I'm gonna make a a uh responsible decision, meaning I'm gonna try, I'm gonna cut these coffees first. But I'm like, there is no forward momentum if I'm just standing still. So let me commit to it. If at the very least, if I have to write off these these coffees, then it's a learning experience. Which brings me to lesson number one. Realize that win or fail, you always, or like, you know, whether you get what you want and you don't, you always win because you're always getting a lesson. Life is funny like that, right? Regardless of what happens, you're always benefiting. So the whole idea is that as long as you don't give up, you will eventually get, well, and you also have to learn, right? You have to be able to look at your learnings and realize what results you're getting. But as long as you don't give up, you're gonna get the result. You're gonna get whatever it is you want. And so I realized this, and I and I started, I got the espresso, I started cupping it, and I started uh I said, screw it. Let me just go into it. Let me just purchase, you know, a couple different ones. I'll play around with them. At the very least, I'll get a learning, it'll be a learning experience. And now, fast forward, I have those coffees coming in, and I've been playing around with the espresso already, and it's already great. Like it's and the reason I tell you this is because by purchasing those coffees, I made a decision. I drew a line in the sand. I said, you know what, this is the direction I'm going for. This is what I want. And I'm gonna do whatever it takes in order to get there. And that really the decision was made, the decision made was made earlier when I put the Courage Espresso on my website for sale. That was the real decision to move forward with and to move forward with the never. And putting the money up was more of like the commitment saying, okay, now I've got skin in the game, let's move forward. And it's funny how when that happens, that life just starts to give you things that will move you forward. You just have to pay attention to it. A different post altogether, but I started doing a lot of gratitude lately because I've noticed that my my mind could go in the dumpster sometimes and it gets like this whirlwind down. But then gratitude like picks me up when I realize how all the like the struggles and the challenges that I've been facing with the coffee has actually moved me forward. To give you an example, like as a result now of starting down this espresso blend, right? Like I I've spent literally my entire life working in espresso, 20 uh like professionally over 20 years in coffee. And if you want to count back even further, I mean I've been doing pulling shots of espresso since I was like seven or something like that. And but as a result of doing this now, it's I knew a lot of these things conceptually, like making blends, but how do you how do you compose an espresso blend? I knew these things conceptually, but now as a result of actually creating it, I am developing processes that not even the best Italian roasters use, which is exciting. One because well, one because just because I love it, right? This this stuff is what turns me on, and um, so now working in espresso like this, I it it it opened the lid. Now I'm learning so much more and I'm fully engaged, and it just all came because of a decision. So if you're sitting on the sidelines, if you're hemming and hawing over something that you want, take a step. Like don't be afraid, take a small step. But if you want, back it up with some money, put some investment behind you, bet on yourself. Step like point number two, bet on yourself to win. Know that whatever happens, you will make it through the other side. When you do that and you leave your no no other way out, you will get the you will capture the island. You will capture that and you will take the flag. One of the big reasons why people don't get what they want is because they leave uh what they have watering down of efforts and they leave escape routes. You know, they get they move forward, they get nervous, and then they run the other way. And I'm not I'm not hating on that because, right, like it's it's part of life. Like I've done that a million times. I've done it with my business a lot, right? I I go back and forth, back and forth, but here's the thing I never give up. And I listen to what's inside of me, and I know that like I may step take a step back. For instance, like the cold Roman that I make is the perfect example. I may take a step back, but then there's always this nudging to keep going. And when you plan to keep on going, even though you may step back, there comes a point where you get to that fence and you're like, you know what? I just need to take another step. And you step over that boundary, that wall that was holding you back before. And now all of a sudden you are in a new place, and you get to see the world from a different point of view because you've you've conquered that fear, you've made progress, now you're at the momentum. So I mean, this was going to like I mean, just committing, taking an action, committing to the result and making sure that you just back it up, back yourself up by betting on yourself. So I hope this I hope this coffee story resonates with you. I hope it helps you just understand that life is really working for you. The only thing you have to do is just allow it to go and get past the fears. Notice when your your mind is chiming in and trying to throw you off and hear it, but don't listen to it. Just keep going. So I hope you enjoyed this podcast here. Um, if you did, please give it a sub uh a thumbs up, hit that subscribe button. If you'd like, or I appreciate it, not if you'd like, but I'd appreciate it greatly if you could share this podcast with five people. If you enjoy listening to this, give it to five people whom you believe would enjoy just as much as you do. That is all I have for you today. Hope you enjoyed this. Hope it gets you to take some action just to move forward towards the life that you were meant to live. Because every day is a blessing, right? You just have to choose to whether you acknowledge it or not, you the fact that you're live is a gift and a blessing. Acknowledge it and watch your world open up. I hope you enjoyed this, guys. Thank you so, so much for tuning in, for spending time with me. If you have any questions, comments, or you could please send them to me via my website at www.donnyrouse.com. That is d-o-n-n-y-ra-us.com. Remember, live fully, live passionately, and most of all, live now. God bless you guys, and I will see you again soon.